"At last, a selling plan that has integrity! The Selling Bible© by John F. Lawhon is a 'home run'. It has it all - specific, workable procedures founded on a moral, ethical base which enable the salesperson to sell more effectively today and in the process build a long-term customer relationship. It is a credit to the sales profession and will be an enormous asset to any business. Excellent." -Zig Ziglar
Finest Technical Approach to Selling
The Selling Bible is the finest technical approach to selling I have ever read. John F. Lawhon isolates the exact principles of selling that many other authors have attempted to study, but [Lawhon] adds such great depth. This book makes you proud to be in the business of selling. He blows away the more well known authors on sales, no problem.