Digital Multitouch Books with interactives, videos, learning checks, and bonus content, plus Business Excellence Updates!
Available on Apple Books or integrated into your LMS!
Digital Multitouch Book with interactives, linked references to glossaries, learning checks, & bonus content, plus hundreds of 2022 updates!
"At last, a selling plan that has integrity! The Selling Bible© by John F. Lawhon is a 'home run'. It has it all - specific, workable procedures founded on a moral, ethical base which enable the salesperson to sell more effectively today and in the process build a long-term customer relationship. It is a credit to the sales profession and will be an enormous asset to any business. Excellent." -Zig Ziglar
Finest Technical Approach to Selling
The Selling Bible is the finest technical approach to selling I have ever read. John F. Lawhon isolates the exact principles of selling that many other authors have attempted to study, but [Lawhon] adds such great depth. This book makes you proud to be in the business of selling. He blows away the more well known authors on sales, no problem.