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Achieving the Business of Selling
"In the first few paragraphs of Chapter 1 [of the Selling Bible], salesman and business owner and trainer Lawhon debunks the idea that owning your own business means being your own boss – the great American dream. The government will impose regulations, and the customer will be the absolute authority in your company. Therefore the only goal that will guarantee success and bottom-line profit is turning prospective customers into satisfied customers. ‘Either you are in the business of selling or you are not in business.' From that premise, Lawhon gives entrepreneurs sound advice on how to achieve this goal. From the Five basic groups of knowledge to the skills of selling and trade secrets, he teaches readers how to sell and thus how to succeed."
The Library Journal Review
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