Selling Retail™ International, Inc. is who you can turn to when you need to escalate your sales and productivity - whether you are an owner/manager or a salesperson. Based on John F. Lawhon's 25 years experience in retailing and subsequent research, consulting, and best-sellers, SRI™ is different.
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SRI™ Products > SRI™Tools for Owners and Managers  > Selling Retail©

Selling Retail©

Selling Retail©

Price: $29.95

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Selling Retail©
by John F. Lawhon

Just starting your selling career? Then jump-start it with this easy-to-read, easy-to-follow book. It is two books in one! In Book One, Mr. Lawhon leads you through what you need to know about yourself, your customers and selling before you begin to sell. Then, you turn the book over for Book Two and find step-by-step how to – not only sell every customer with whom you come in contact – but establish a rapport that brings that customer back to you again and again. Salespeople who have read Selling Retail© and followed its plan have realized success beyond their wildest dreams. And after you've read this book, there are many SRI™ products to motivate and boost your career to even greater success as a sales professional. Because it is an interactive plan, thousands of salespeople actually carry the book with them during their working day – and call it their selling bible. It is the basis of all John F. Lawhon teachings.

If you want to be more professional, more time-efficient, and make more money as a salesperson in your company, then this book's for you!

Selling Retail© is also available in French: La Vente au Detáil, First Edition.

Selling Retail© is available only in best quality hard cover because it was written to be an interactive tool and to get a lot of wear. Selling Retail© is 6" X 9". 359 pages. Now in its 21st printing! $29.95. ISBN#09616736-0-5. Copyright J. Franklin, Publishers, Inc., Tulsa, Oklahoma.

Included

  • Book 1 (Everything you need to know before you start the sale); and
  • Book 2 (Step-by-step guidance to--not only making a sale--but to get that customer to return to you to buy again and again.)

Pricing Discounts

Because Selling Retail© is a retail business tool, and used in thousands of companies across the continent as their primary sales education program, SRI™ offers a quantity discount as follows:
  • If you order 5 or more Selling Retail© books at one time, you will receive a 25% discount off the price of the books which will be reflected in your shopping cart order summary.
  • If you order a case of Selling Retail© which consists of 24 books, you will still receive a 25% discount off the price, but we apologize that due to continually increasing shipping costs, and in order to keep the price of Selling Retail© as low as we can, we can no longer offer free shipping for case orders.


Achieving the Business of Selling
"In the first few paragraphs of Chapter 1 [of the Selling Bible], salesman and business owner and trainer Lawhon debunks the idea that owning your own business means being your own boss – the great American dream. The government will impose regulations, and the customer will be the absolute authority in your company. Therefore the only goal that will guarantee success and bottom-line profit is turning prospective customers into satisfied customers. ‘Either you are in the business of selling or you are not in business.' From that premise, Lawhon gives entrepreneurs sound advice on how to achieve this goal. From the Five basic groups of knowledge to the skills of selling and trade secrets, he teaches readers how to sell and thus how to succeed."
The Library Journal Review
sales education - learning sales integrity - selling aids - how to sell

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Selling Retail International, Inc.
Phone: 1-800-444-6141   Fax: 1-800-888-6141    P.O. Box 14057, Tulsa, OK 74159
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