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Trial Run Receives Rave Reviews
 Tuesday, March 1, 2005
John F. Lawhon Previews Ultimate Agenda™ and Management Missives™ for Select Retailers.Tulsa, Oklahoma. John F. Lawhon previewed his SRI™ Ultimate Agenda™ and companion Management Missives™ to a select group last month at a three-day conference held at Marriott Southern Hills in Tulsa, Oklahoma, Selling Retail International, Inc. headquarters. Participants were furniture and bedding retailers from USA, Canada and Australia.
“He (John F. Lawhon) has taken the very complex problem of hiring, training, managing and sustaining professionally competent retail salespeople to the ultimate degree of simplification and workability,” stated one Florida attendee. “Frankly, I didn’t think it was even possible,” said David Langworthy, CEO, Bev-Mark, Victoria, Australia.
Mr. Lawhon will introduce the SRI™ Ultimate Agenda™ and companion Management Missives™ industry-wide for the first time at the High Point April Market at NHFA Resource Center Thursday, April 14 at 8:30 A. M.--and future plans include the summer Las Vegas market.
The SRI™ Ultimate Agenda™ and companion Management Missives™ are unlike any existing educational or training plan for retail furniture salespeople and managers. Even the construction and presentation is unlike any existing products. So much so, that in addition to the usual trademarks and copyrights, patents have been applied for.
“It seems a long time coming,” remarked John F. Lawhon, “after 35 years in retailing and 20 subsequent years of research, writing and working with industry, academic and
other business people, I’m finally satisfied that I have achieved what I set out to do in 1986.”
Mr. Lawhon is planning an open seminar to introduce the innovative products to the industry in Canada prior to the High Point Market. For information and dates, contact SRI™ and Mr. Lawhon at 1-800-444-6141.
Left to right: Angelo Traiforos, David Langworthy, CEO, Bev Marks Beds Australia;
John F. Lawhon, Mario Spiteri, Mark Langworthy.
Australians attend SRI™ Conference in Tulsa, Oklahoma.
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Achieving the Business of Selling
"In the first few paragraphs of Chapter 1 [of the Selling Bible], salesman and business owner and trainer Lawhon debunks the idea that owning your own business means being your own boss – the great American dream. The government will impose regulations, and the customer will be the absolute authority in your company. Therefore the only goal that will guarantee success and bottom-line profit is turning prospective customers into satisfied customers. ‘Either you are in the business of selling or you are not in business.' From that premise, Lawhon gives entrepreneurs sound advice on how to achieve this goal. From the Five basic groups of knowledge to the skills of selling and trade secrets, he teaches readers how to sell and thus how to succeed."
The Library Journal Review
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