The Business of Selling SRI™ Self-Competence Course© John F. Lawhon's interactive Self-Competence Course for People in the Business of Selling is a proven day-by-day, step-by-step guide to a rewarding career. The course was developed by Selling Retail™ International, Inc. as a career-building tool for individual salespeople whose company does not employ the SRI™ Retail Management & Sales Education System©.

The Selling Bible© gives the technical basis of selling as supplying the knowledge and information that the prospective customer needs to make the best buying decision. Without this specialized knowledge and information, none of the skills needed to use it can be developed. When Mr. Lawhon's plan is followed, the salesperson is caused to gain the specialized knowledge and develop the skills needed to turn prospective customers (even lukewarm and ice-cold ones) into satisfied customers every time who become more satisfied as time goes by. Mr Lawhon's "yardstick," when used consistently guarantees improvement.

Why not make selling a career instead of "something to do until something better comes along?" Once you determine the product you have an affinity for, set your goals and go! You can make the money you need to reach those goals: An off-road vehicle? A new home? College educations for your children? When many technical career courses can cost thousands of dollars plus extra fees, you pay only $349 for the complete course. Compare this with other education courses. What a minuscule investment for the vast income that can be achieved as a professional salesperson.

Here's what you receive

• The course text expandable binder (6" X 9"), a day-by-day, week-by-week agenda to follow at the pace you set for yourself.
  
• The Selling Bible© - For People in the Business of Selling textbook. "You won't get an education with a textbook – but you won't get one without a textbook either," states John F. Lawhon.
  
• A set of highlighters with which to personalize your textbook.
  
• The Audio Selling Bible© 24 audio tape set or 21 CD set (you choose which format you prefer) that is complete and unabridged to reinforce your learning, recorded state-of-the-art digitally, chapter by chapter. Mr. Lawhon's style of speaking and writing gives you a sense of working with a mentor, rather than in a teacher/student situation. Truly a user-friendly course, it is based on the real-life experience and results of a successful expert in the retail field.
  
• A sample prospective Customer Accounting Card© for you to customize. This is the secret of being able to measure your improvement. "What gets measured, improves on an ongoing basis," is a fact Mr. Lawhon tells novice salespeople often.
  
• Post-It® tabs for your customer follow up procedures as outlined in the binder.
  
• A laminated pocket reminder of your sale sequence as revealed in The Selling Bible©.
  
• Includes a self-test system to monitor your progress.
  
• While you may learn at your own pace, you are awarded a handsome Selling Retail™ International Certificate upon completion.
  
• Toll-free 800# support from SRI™ Associates.