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The Selling Bible - for People in the Business of Selling©
by John F. Lawhon
The Selling Bible© is in its second edition. Primarily, it is the guide for managements and advanced salespeople who have read Selling Retail© and discovered what Mr. Lawhon says to do works! "This is what I want my salespeople to do and say!" is the normal response. If Selling Retail© is the primer, The Selling Bible© is the doctorate degree and is why automobile dealers, insurance companies, furniture companies, jewelers, realtors and many other industries whose primary customer is the end-user of their product, have adopted the book and its teachings as their habitual method of procedure.
What is a customer? Reading The Selling Bible© will convince you – as the author was convinced through his research and hands-on experience – that not one in 10,000 people in business actually knows. The business "buzzword" is "customer-driven." But how can a company be customer-driven when neither its sales force nor its managers truly understand what a customer is? The Selling Bible© is the first book to fully define the concepts of both "customer" and "selling."
Why do some salespeople succeed beyond their wildest dreams while most who try selling either fail outright or simply struggle along for years, never achieving real success? The answers are here in a tested and proven plan that works for both individual salespeople and managements in every field of selling.
IncludedSection 1 The Book of Essentials
Defines and reveals what highly-productive salespeople do that causes almost all their prospective customers to buy. A basic measurement of selling competence is introduced. When accurately used, it guarantees improvements.
Section II The Book of Revelations
Reveals the whys of selling for the first time. Included is a Personal Action Plan that, when followed, improves selling competence and causes self-motivation.
Section III The Book of Knowledge
Identifies what salespeople must know in order to develop productive selling skills – and presents a simple plan that guarantees they will learn it – no matter what product or service they sell.
Section IV The Book of Skills
Defines skills of the highest-paid professionals in the world, negating much of what is currently taught about selling. Learn how these highly effective selling skills cause the salesperson to develop and perfect highly productive selling habits.
Section V The Book of Trade Secrets
Explores vital information for salespeople in the business of selling, from tips on choosing the right selling job to a vivid case study that reveals the true meaning of the phrase "customer driven."
What Others Had to SayHere's what Zig Ziglar had to say about The Selling Bible©: "At last, a selling plan that has integrity! The Selling Bible© by John F. Lawhon is a ‘home run.' It has it all – specific, workable procedures founded on a moral, ethical base which enable the salesperson to sell more effectively today and in the process build a long-term customer relationship. It is a credit to the sales profession and will be an enormous asset to any business. Excellent."
An Interactive Tool- Selling Bible© is available only in best quality hard cover because it was written to be an interactive tool and to get a lot of use. (The book's name came from salespeople who called Selling Retail© their "bible" and who kept it with them throughout their business day to read and refer to.)
- 6" X 9"; 488 pages. Now in its Second Edition. $36.95 ISBN# 09616736-3-X Copyright J. Franklin, Publishers, Inc., Tulsa, Oklahoma.
- It is an extension of Selling Retail© in scope with new insights – taking the business of selling to higher levels of success. It is mostly used by retail owners and managements, but salespeople who have followed the teachings of John F. Lawhon in his first book, Selling Retail© and have turned their "job" into a profession will profit by taking their career a step farther. Mr. Lawhon's easy-to-read and down-to-earth style of writing – along with the integrity he feels must be present in retailing makes this book the best-selling business book it has become.
Pricing DiscountsBecause The Selling Bible© is a retail business tool used in thousands of companies across the continent as the basis of their sales education program, requiring each sales and management person to own their own copy, SRI™ offers a quantity discount as follows:
- If you order 5 or more Selling Bible© books at one time, you will receive a 25% discount off the price of the books which will be reflected in your shopping cart order summary. (Note: Mr. Lawhon recommends that managements order in quantity for their salespeople, then have salespeople reimburse the company for the book. He has found when salespeople have an investment, they are more committed to the company's plan for their success.)
- If you order a case of Selling Bible© which consists of 16 books, you will receive a 25% discount off the price plus FREE shipping and handling which will be reflected in your shopping cart order summary.
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