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The Audio Selling Bible©
Recorded by John F. Lawhon
Now on Audio Tape and CDThe Selling Bible© - for People in the Business of Selling is Now on Audio Tape and CD!- In this busy, fast-paced world we live in, what better way to review and renew the vast amount of valuable information in The Selling Bible© – even while driving to and from work. Each tape or CD makes it easy to access the particular selling skill you're focusing on – or as manager, to use for instructive sales meetings. Comes in an easy-to-use, snap-out heavy duty binder.
- Salespeople who need to refresh or work on one area of the sale sequence can use each audio unit as an interactive learning tool. It is included in the SRI™ Retail Management & Sales Education System© as well as the SRI™ Self-Competence Course for retail salespeople.
- John F. Lawhon, a dynamic speaker in his field, makes listening a mentoring experience. His concern for the person who wants to become a true professional is evident in the recording.
IncludedThe Audio Selling Bible© consists of 24 audio tapes, or 21 CDs--specify which you would prefer--recorded on both sides, and labeled for easy identification. The sound quality is digital state-of-the-art. The tapes and CDs are housed in a durable black vinyl case with lock-in slots. Easy index on the binder front & back. Complete and unabridged. $249. Available from SRI™ only.
Support MaterialsMore support material is available from SRI™. Click SRI™ Catalog of Products.
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Achieving the Business of Selling
"In the first few paragraphs of Chapter 1 [of the Selling Bible], salesman and business owner and trainer Lawhon debunks the idea that owning your own business means being your own boss – the great American dream. The government will impose regulations, and the customer will be the absolute authority in your company. Therefore the only goal that will guarantee success and bottom-line profit is turning prospective customers into satisfied customers. ‘Either you are in the business of selling or you are not in business.' From that premise, Lawhon gives entrepreneurs sound advice on how to achieve this goal. From the Five basic groups of knowledge to the skills of selling and trade secrets, he teaches readers how to sell and thus how to succeed."
The Library Journal Review
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